Copywriter portfolio
I create all of the copy copy for the LANDR guest site, desktop app and mobile app as well as copy for paid ad campaign assets.
I create all of the copy copy for the Synchro Arts guest site, desktop app and mobile app as well as copy for paid ad campaign assets. Synchro Arts is a subsidiary of LANDR.
Social media product-launch posts - I create all image and caption copy for this content.
Social media “microblogging” series - condensing dense info in SEO-purposed blog posts for social media carousels. I create all image and caption copy for this series.
Social media “calendar event” series - Highlighting calendar events pertinent to the music community with social media carousels. I create all image and caption copy for this series.
I created social media image and caption copy for Bridgestone/Firestone, PC Financial, Audi, CAA, The Heart and Stroke Foundation and more.
I wrote long form newsletters to the donor base for Trillium Health Partners, The Heart and Stroke Foundation and more.
I wrote image and web copy for the Audi North America website.
I wrote video scripts, web copy, social media copy and conceptualized campaigns for Re-Max, Telus, WW and more.
Video Highlights
VocAlign 6 launch campaign—copywriter.
This was a 360 campaign product launch. I wrote every aspect of the copy for it including web pages, social media, email and long and short form video. This video was a produced to support social media cut-downs.
LANDR Mastering campaign - Copywriter
This was a brand-forward campaign that focused on an aspirational approach, giving artists a sense of what they can attain when the master their music with LANDR Mastering.
Revoice Pro 5 launch campaign - Copywriter.
This was a 360 campaign product launch for the Synchro Arts flagship product— Revoice is the heart and soul of the brand so nailing this one was extremely important. This video was produced to support social media cut-downs.
LANDR Guitar- teaser vid - Copywriter
This explainer video was produced to support the launch of a LANDR instrument plugin, LANDR Guitar.
LANDR Studio - LANDR Studio promo video - Copywriter
This video was created to do double duty as a promo and explainer for the LANDR flagship product, the multi-faceted and feature-heavy, LANDR Studio.
LANDR Artist content series - On Wax - Copywriter
This content series showcased artists who used LANDR to achieve success in their music careers. I helped develop the concept, shape the edit and wrote all supers.
LANDR Artist content series - On Wax - Copywriter
SAP - The Dancer - Pound & Grain - Copywriter
This promotional video for SAP Leonardo used the dancer as a metaphor for analytics provided by machine learning systems.